Respuesta: Box Office - Enseñame la pasta!!!!
Jueves:
Still No Magic For 'Sorcerer's Apprentice'
Disney's disappointing Sorcerer's Apprentice made $3.2M Thursday for a new 2-day cume of $7M
FIRST BOX OFFICE: Big Day For 'Inception': Friday $18M-$20M, Including $3M Midnights
FRIDAY PM/SATURDAY AM WRITETHRU: Early Friday numbers for North America show (
more info in the morning):
1. What an impressive start for the Warner Bros/Legendary Pictures mind-bending scifi thriller from 3,792 theaters, with Friday's $21 million including $3M midnight shows in 1,600 locations. Audiences rated it an overall "B+" Cinemascore, with the under-25 crowd giving it an "A". Then again, this
is Summer 2010's most anticipated film because of Chris Nolan's incredible track record for critically acclaimed big box office actioners (
Batman Begins and
The Dark Knight) as well as smaller psychological dramas (
Memento and
Insomnia) films -- and
Inception represents both genres. (By the way, have you seen Inception's comic book preview? This rather innovative marketing gimmick is
here.) But I've rarely seen Hollywood all over the map when it came to a movie's expected 3-day weekend grosses like this time. That's because this was an original film not easily explained in a 30-second spot. Rival studios gave me predictions ranging from a low of $40sM to a high of $60M -- and everything inbetween. Now it looks like the real weekend figure could get close to $55M even though, surprisingly, tracking didn’t jump quite as much from last Monday to now. Comps include
Shutter Island with a bump for summer, or
Batman Begins plus inflation. But no one is certain what to add for "The Nolan Factor". One thing for sure: everyone agrees that the pic will have considerable legs if audiences don't find it too dark or too hyped or -- god forbid! -- too smart. Even if, as one reviewer complained, Nolan's visionary film has "no soul, no sex, and almost no joy".
Overseas, Warner Bros plans a 3-week international roll-out for the Leonardo DiCaprio starrer with Ellen Page and Joseph Gordon-Levitt. This weekend, 10 markets open day and date, including the UK. From July 21st to July 25th, a total 29 markets open, including France, Japan, Korea, Mexico, Australia, Russia, and the Benelux. Then, from July 28th to August 1st, another 13 markets come on line, including Germany.
2.
Despicable Me (Universal) Week 2 [3,501 Theaters]
Friday $11.5M with an impressive -46% hold from a week ago.
3.
Twilight Saga: Eclipse (Week 3) [4,001 Theaters]
Friday $5M with a still strong -54% hold from a week ago.
4.What a big disappointment for Disney.
Sorcerer's Apprentice only made $5.2M Friday from 3,504 theaters for what should be a paltry $17.5M for the 3-day weekend. The studio even moved up its opening to Wednesday to garner extra attention but added only a paltry 2-day cume of $7M ($3.7M Wednesday from 3,385 locations, and $3.2M Thursday). Little wonder that Hollywood thinks this may well be the last film at Disney where megaproducer Jerry Bruckheimer just phones it in. The pic's 5-day projection has kept going down, from $35m to $30M to $25M for the costly Nic Cage starrer. But I'd been following the pic's tracking, which at no point hinted at a blockbuster.
At 2 1/2 weeks out,
Sorcerer's Apprentice was tracking worse than Bruckheimer's U.S. underperformer
Prince Of Persia: only 29 definite interest and 3 first choice compared to
Persia's 36 definite interest and 5 first choice at the same time period. Though exhibitor screenings had gone well, Disney was concerned. A week later, numbers for
Sorcerer's Apprentice showed gains with tracking "a lot less dire," one rival studio exec told me. But then,
Sorcerer's Apprentice stalled at 8% first choice, which is unusual. "You'd like to see that weekend before opening show some real growth. But the pic is not showing a heck of a lot of strength with family audiences," a source told me. Then again,
Prince Of Persia was a North American disappointment when it opened to $30M and has now taken in $89M. But it has made 72% of its money internationally for $236M and what is now a worldwide cume of $325M. That is the only hope for
Sorcerer's Apprentice, too.
5.
Toy Story 3 (Disney) Week 5 [3,177 Theaters]
Friday $3.5M for an amazingly strong -45% hold this long in release.
