Tyler Durden
Miembro habitual
re: Summer Box Office
Primeras estimaciones del jueves: 26 millones. Una cifra un poco baja respecto a lo que se creía (aunque no sé si se incluye en esta cifra la pasrta amasada la noche del viernes al jueves). Veremos si Indy 4 se comporta como un film familiar como Shrek 2, que explotó el fin de semana.
FM estimates updated: 26 million for Indy
EARLY THURSDAY ESTIMATES: 'Indiana Jones' seizes $26M On Opening Day!
by Steve Mason
THURSDAY 9:30 p.m. (Pacific): Early box office results for Indiana Jones & the Kingdom of the Crystal Skull are very good, but shy of the meteoric predictions by many box office analysts including yours truly. It appears that the George Lucas/Steven Spielberg collaboration, the first Indiana Jones sequel in 19 years, has grabbed an estimated $26M on Thursday. That is well off the $50M haul enjoyed by Lucas’ Star Wars: Episode III – Revenge of the Sith on Thursday, May 19, 2005. The film was thought to have a chance to surpass Revenge of the Sith's $172.8M 5-day record, but that now becomes improbable at best.
Industry tracking for Indy 4 has been huge for weeks, and as of opening day, its Un-Aided Awareness is at 38%, the Total Aware is 98%, Definite Interest is at 67% and the First Choice score is 55%. Numbers like that have certainly created monstrous box office expectations.
Now the question is, “How will the Memorial Day weekend play out for Indy?” Everyone has been operating on the assumption that the new Indiana Jones would play like the typical teen-driven blockbuster a la Spider-Man 3 and Pirates of the Caribbean At World’s End from last Summer. That would have meant a huge Thursday, a probably 25%-30% dip on Friday, a small 5% Saturday increase, down 5% on Sunday and then finally down 32% on Monday. Instead, the word is that IJ4 is playing like a flat-out family film.
EXCLUSIVE FANTASY MOGULS EARLY THURSDAY ESTIMATES
1. NEW – Indiana Jones & the Kingdom of the Crystal Skull (Paramount) - $26 million, $6,103 PTA, $26 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $2.46 million, $626 PTA, $68.14 million cume
3. Iron Man (Paramount) — $1.77 million, $427 PTA, $232.11 million cume
4. What Happens in Vegas (20th Century Fox) — $1.09 million, $337 PTA, $45.32 million cume
5. Made of Honor (Sony) — $423,000, $160 PTA, $35.72 million cume
6. Speed Racer (Warner Bros.) — $394,000, $117 PTA, $32.25 million cume
7. Baby Mama (Universal) — $343,000, $163 PTA, $48.83 million cume
8. Forgetting Sarah Marshall (Universal) — $241,000, $212 PTA, $56.57 million cume
9. Harold & Kumar Escape from Guantanamo (Warner Bros.) — $180,000, $240 PTA, $35.04 million cume
10. The Forbidden Kingom (Lionsgate) - $87,000, $87 PTA, $50.8 million cume
Primeras estimaciones del jueves: 26 millones. Una cifra un poco baja respecto a lo que se creía (aunque no sé si se incluye en esta cifra la pasrta amasada la noche del viernes al jueves). Veremos si Indy 4 se comporta como un film familiar como Shrek 2, que explotó el fin de semana.
FM estimates updated: 26 million for Indy
EARLY THURSDAY ESTIMATES: 'Indiana Jones' seizes $26M On Opening Day!
by Steve Mason
THURSDAY 9:30 p.m. (Pacific): Early box office results for Indiana Jones & the Kingdom of the Crystal Skull are very good, but shy of the meteoric predictions by many box office analysts including yours truly. It appears that the George Lucas/Steven Spielberg collaboration, the first Indiana Jones sequel in 19 years, has grabbed an estimated $26M on Thursday. That is well off the $50M haul enjoyed by Lucas’ Star Wars: Episode III – Revenge of the Sith on Thursday, May 19, 2005. The film was thought to have a chance to surpass Revenge of the Sith's $172.8M 5-day record, but that now becomes improbable at best.
Industry tracking for Indy 4 has been huge for weeks, and as of opening day, its Un-Aided Awareness is at 38%, the Total Aware is 98%, Definite Interest is at 67% and the First Choice score is 55%. Numbers like that have certainly created monstrous box office expectations.
Now the question is, “How will the Memorial Day weekend play out for Indy?” Everyone has been operating on the assumption that the new Indiana Jones would play like the typical teen-driven blockbuster a la Spider-Man 3 and Pirates of the Caribbean At World’s End from last Summer. That would have meant a huge Thursday, a probably 25%-30% dip on Friday, a small 5% Saturday increase, down 5% on Sunday and then finally down 32% on Monday. Instead, the word is that IJ4 is playing like a flat-out family film.
EXCLUSIVE FANTASY MOGULS EARLY THURSDAY ESTIMATES
1. NEW – Indiana Jones & the Kingdom of the Crystal Skull (Paramount) - $26 million, $6,103 PTA, $26 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $2.46 million, $626 PTA, $68.14 million cume
3. Iron Man (Paramount) — $1.77 million, $427 PTA, $232.11 million cume
4. What Happens in Vegas (20th Century Fox) — $1.09 million, $337 PTA, $45.32 million cume
5. Made of Honor (Sony) — $423,000, $160 PTA, $35.72 million cume
6. Speed Racer (Warner Bros.) — $394,000, $117 PTA, $32.25 million cume
7. Baby Mama (Universal) — $343,000, $163 PTA, $48.83 million cume
8. Forgetting Sarah Marshall (Universal) — $241,000, $212 PTA, $56.57 million cume
9. Harold & Kumar Escape from Guantanamo (Warner Bros.) — $180,000, $240 PTA, $35.04 million cume
10. The Forbidden Kingom (Lionsgate) - $87,000, $87 PTA, $50.8 million cume