Next clip shows Warner's 2008 BD titles. Afterwards, Monica Juniel, VP of International Marketing at Warner Home Video comes out with a concise and to the point presentation. They're happy with how BD is going, but "there are a few things we see which are slowing us down a bit". Warner are upset that PS3 owners don't buy as many BD movie titles as owners of dedicated players.
"We're thrilled to bits to have those consoles out there, [...] but we need more set top players out there, and we need the PS3 households to buy more movies". Standalone owners buy about twice as many discs as PS3 households.
Next problem: BD awareness is high, but familiarity is low. Barriers to purchase are mentioned: over 50% of people say the players are too expensive, and they're indifferent to BD. "Indifference here is telling us that they're completely happy with their standard definiton setup" and don't see a reason to move up.
Warner's plan: bundle titles with BD players and PS3s. The second initiative is to get PS3 households to buy Blu-ray Remote addons. Apparently, owners of PS3 remote controls buy 5 discs annually instead of 2. Given how annoying controlling a movie with a game pad is, I'm not surprised! Next plan: better "retail experience". Monica wants displays with SD DVD and BD playing beside each other to show consumers the difference.
:que feo lo veo....... 
le cabria toda su colección de BDs
