Friday Box Office Changed Hour By Hour: ‘The Heat’ #2, ‘White House Down’ #3, While Prequel ‘Monsters University’ Still Strong #1
Top Ten refined numbers for Friday. Official updates and analysis in the morning:
1.
Monsters University 3D (Pixar/Disney) Week 2 [Runs 4,004] G
Friday $15.2M (-50%), Weekend $51.0M, Cume $175.0M
Great weekend hold. Should easily stay in #1 after the Saturday kiddie bump. But window for family fare will need to expand once Universal’s sequel
Despicable Me 2 hits marketplace wide on July 3rd.
2.
The Heat (Fox) NEW [Runs 3,181] R
Friday $15.0M, Weekend $40.6M
Can’t help praising how the women brought the heat for this $41M-budget buddy comedy. Chalk up another strong box office performance for McCarthy and Bullock who began with $1M from Thursday’s 10 PM shows and Friday’s midnights. Should end #2 for the weekend behind Pixar’s family fare. Interesting that a Fandango survey showed 88% of ticketbuyers said they wanted more female-oriented laughers.
3.
White House Down (Sony) NEW [Runs 3,222]
Friday $10.5M, Weekend $30.0M
Unfortunately earlier release
Olympus Has Fallen had a similar plot. Sony admits
White House Down is in a tough slot now after
WWZ opened so surprisingly strong last weekend. White House pic did $1.35M in Thursday late shows/Friday midnights. Studio claims budget was $150M which is expensive. (“If you see the movie, you will see the money on the screen. And compared to other summer fare and budgets, it very reasonable given the film,” a Sony exec tells me.) No way this pic earns out. Could be big loss depending how it does overseas. Opens day and date in about two dozen small countries this weekend (ie Aruba, Ethiopia, Kenya, Iraq). The first major international territory will not open until mid-July.
4.
World War Z 3D (Paramount) Week 2 [Runs 3,607] PG13
Friday $9.3M (-63%), Weekend $31.1M, Cume $125.0M
After last week’s surprise success, new audiences will check it out. Expect a -50% weekend hold.
5.
Man Of Steel 3D (:egendary/Warner Bros) Week 3 [Runs 4,131]
Friday $6.1M, Weekend $20.5M, Est Cume $249.0M
Maybe too stiff box office competition for Superman right now continuing into the Fourth Of July holiday.
6.
This Is The End (Columbia/Sony) Week 3 [Runs 2,710] R
Friday $2.7M, Weekend $8.8M, Cume $74.8M
7.
Now You See Me (Summit/Lionsgate) Week 5 [Runs 2,564] PG13
Friday $1.7M, Weekend $5.6M, Cume $104.8M
8.
Fast & Furious 6 (Universal) Week 6 [Runs 1,550] PG13
Friday $779K, Weekend $2.5M, Cume $233.5M
9.
Star Trek Into Darkness (Paramount) Week 7 [Runs 1,035] PG13
Friday $566K, Weekend $2.0M, Cume $220.5M
10.
The Internship (New Regency/Fox) Week 4 [Runs 1,008]
Friday $442K, Weekend $1.4M, Cume $41.7M