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Why are car makers displaying ads on the touchscreen? | Autocar

Jeep played a blinder with its Harrison Ford Super Bowl commercial – but not with its in-car ads

www.autocar.co.uk

Que iba a llegar nadie lo dudaba...

Ford teased himself about his name being Ford and teased Ford itself for copying the Wrangler with the Bronco. You can imagine the marketing teams sharing high fives. Until, that is, somebody reported their Jeep was serving them advertisements in a pop-up on its touchscreen that, try as they might, they couldn’t get rid of.

They would tell the pop-up to go away and it would, for a few minutes, before reappearing again the next time – and every time – they came to a stop, offering to connect them to an operator so that they could purchase an extended warranty. Someone else then reported their Jeep doing the same.

Un fallo, sí...