Respuesta: Video Cámaras FullHD
Jim Jannard de RED admite su derrota ante las HDSLR y dice que su Scarlet fue un error como cámara prosumer y que tiene que ser reenfocada. Viene a admitir que con el precio inicial de 3000$ que tenían previsto no le sacaban mucha ventaja a las HDSLR actuales. O sea que siguen el desarrollo, será mejor de lo que querían sacar el año pasado y por supuesto será más cara.
http://www.eoshd.com/content/366-RED-Jim-Jannard-Scarlet-was-a-mistake
RED have admitted that their attempt to develop a cost effective prosumer camera has failed. Scarlet will be repositioned for pros and crews only.
Every time Jim posts on REDUser, news is automatically created. On days like these, it is very easy to run a camera website. Less easy to produce a camera of course, unless you're Panasonic or Canon.
In the time it's taken RED to get a working prototype of Scarlet out in the open, sans final featureset or even mass production manufacturer, Panasonic has developed the GH1, the GH2 and over 70% of the AF100, as well as several lenses including the HD optimised 14-140mm. Meanwhile Canon have democratised filmmaking with the simple addition of a manually controllable 24p video mode on their class leading CMOS sensors. Looks almost as easy as 'blogging' doesn't it?
Like the fumbling 'blogger' of the camera world, RED's thinking is very much out in the open. They've always been in stark contrast to their Japanese counterparts in this respect (as well as many others). They have the odd attempt at being slightly cyrptic but now it is clearer. Big changes are afoot for Scarlet after all the problems they've faced along with the seismic shift in the market caused by DSLRs.
So Jim Jannard today spoke about defining RED's target market. Rather than aiming at the prosumer market with Scarlet, they've changed tact and will concentrate the Scarlet purely on professional high end production teams rather than the likes of the 'DVXUser' indie filmmaker crowd, which they have now turned their back on entirely. It appears that RED have admitted they simply cannot compete with the DSLR revolution and it is the surest sign yet that Scarlet is heading for a huge price increase or even cancellation.
Many people have said that Scarlet should not have been developed in the first place, and that the right thing for RED to do is concentrate on EPIC and the high end production market. Well, now it seems Jannard agrees.
Originally Posted by Jim Jannard
The concept of RED was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.
There it is then, in quite candid terms. Scarlet was a mistake. Just as Gerald Ratner made 'crap' jewellery, RED produced a 'mistake' of a camera. For those who would have liked a prosumer RED camera (and priced accordingly) it must all be very disappointing. They must be bawling their eyes out over at DVXUser. Should RED finally release the fabled Scarlet, Jannard has spent the last 2 weeks prepping customers for a price hike and the abandonment of any kind of prosumer pretension.
RED are currently justifying Scarlet's latest $1000 price increase with the addition of a high dynamic range post processing feature (in real-time) called HDRx. This already exists (the EPIC has it). So many will now wonder - what is the difference between Scarlet and EPIC especially now both are aimed at the same market?
His latest description (verbose from REDUser) of the Scarlet range is as a camera with "professional features at professional prices".