Q: Does 3D and the success of
Avatar change the way movies are financed?
A: You know, everybody is an overnight expert. They think, "what was the takeaway lessons from
Avatar? Oh you should make more money with 3D." They ignore the fact that we natively authored the film in 3D, and decide that what we accomplished in several years of production could be done in an eight week (post-production 3D) conversion with
Clash of the Titans.
If people put bad 3D in the marketplace they're going to hold back or even threaten the emerging of 3D. People will be confused by differences in quality.
The (consumer electronics) companies need to do the same thing. They need to say, "if were going to associate ourselves with certain kinds of content, that content has to not make our (3D televisions) look bad." Because the audience doesn't know the difference -- when they put on the glasses on, they don't know if the problem is in the glasses, the TV or the actual way in which the stereo space is managed by the producers of the film.
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