As previously reported, Avatar will be available on Blu-ray on April 22. The release will not include any supplemental features - only the film and corresponding menu, utilizing the disc's entire storage space in order to provide the highest quality optimal picture and sound. "We wanted the best presentation of any film in the history of the Blu-ray and DVD formats," said Landau. "Our launch into the home in April will allow fans to return to Pandora again and again."
During the press conference, it was revealed that 20th Century Fox is foregoing any trailers or advertising. "The Blu-ray is going to be pure movie", summed up Landau. Half-jokingly, James Cameron said that he has an unwritten deal with Fox, according to which "any time one of my movies makes more than a billion dollars we leave all the crap trailers off". He admitted, "I can't stand them any more than you can."
Cameron confirmed that the Blu-ray release would have an aspect ratio of 1.78:1 (or 16:9), which he considers the "highest and best for this movie." The movie was finished in 16:9, so for the Blu-ray they went to that master, without any pan-and-scan or blow-up. Cameron explained that that "little bit of extra frame" enhances the sense of height, especially in the flight sequences. He clarified that he loves the scope ratio compositionally, but he fell in love with the movie in 16:9 and prefers to watch it in this aspect ratio.