"Its got a hell of a lot of hype. I read all what was said yesterday about the trailer. I can see their point, but as I said, it's not meant to be built for an Apple Mac. It's built for IMAX, it's built for 3D, that's what [Cameron] designed it for. He's designed it to bring people back to the cinema. It's interesting that he's released that trailer and then the next day goes and shows it on IMAX. It's one extreme to the other."
"We get the criticism, and then we get the rave reviews of what it really looks like in its own formula. That's obviously going to get people to think and go, 'Damn right! I'm going to go and see this at the cinema.' Jim has always said to me that he wants to bring people back to the movies. And he's a smart enough man for [what occurred] to be tactical."